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I'm not sure its marketing as much as trying to add some glamour to a sport riddled in controversy. It does look ridiculous seeing a team completely change their uniforms and colors as often as some do. College isn't nearly as bad. At least they stay with their traditional team colors.
The Browns for years wore only white with a single orange stripe and orange helmet with white stripe. The Eagles and Redskins never wore solid jerseys whether home or away. Most teams wore solid jerseys at home and white on the road. You could identify teams when you tuned in. Now they look like circus clowns with pads. This isn't what the fans want, this is the work of a few executive minds who's main interest is apparel and not football.
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