An interesting article about the Sport of Kings from the Washington Post in
1993.
https://www.washingtonpost.com/archi...-1bb435c6a839/
I am pretty sure that as this progresses most fixed odds wagering will be essentially sucker only betting. Anyone that shows any proficiency whatsoever will be severely limited in how much they can bet. Just think, all these juice jobs that look like 12-1 shots and win at 3-1 like they are 3/5 shots. How long will books take it in the chin giving 8-1 to 15-1 on these horses?
This will ultimately be a useless attempt at cross marketing sports bettors into horse racing. It only has appeal to long time horse players not to sports bettors who don't play or know the first thing about horse racing. Given what I said in the last paragraph, it will not be all that useful for long term horse players either.