Quote:
Originally Posted by alhattab
According to the article upthecreek linked, the deal is worth $25 million. I presume MGM paid the NBA for the rights. If that is the case, the NBA is also getting paid for the licensing/IP. A relatively paltry amount for the NBA I guess, but they got paid nonetheless.
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The NBA wants access to population-level data about bettors. They don't necessarily need personal information; they want to know which teams generate the most interest and other related info at the population level. That's the thing they want most I think.
The world is now about getting access to data and profiting from it.
